About Us

Welcome to Down Apparel, where fashion meets the battlefield of everyday life. Our brand is founded on the principles of resilience, mental toughness, and an unwavering refusal to quit. We believe that clothing isn't just fabric—it's armor that empowers you to face life's challenges head-on.

Down Apparel's journey began in 2019 with a simple Instagram page dedicated to workout pictures and videos. As our community grew, so did our vision. What started as a platform for motivation evolved into a full-fledged brand committed to providing you with mentality warfare apparel designed to help you conquer your personal battles.

The inspiration behind Down Apparel comes from a powerful phrase: "GET DOWN WITH IT." This mantra was born from a soldier’s experience in the army—after knocking over a stack of M4 carbines, the soldier had to "GET DOWN WITH IT" and do pushups. This phrase encapsulates the spirit of facing adversity and emerged as the cornerstone of our brand. In November 2022, we officially became Down Apparel, carrying forward this legacy of perseverance and strength.

We are proudly Veteran Owned & Operated, bringing the values of discipline, resilience, and leadership from the military to every aspect of our business. Our apparel is for those who are fighting internal battles on their journey through life and success. It’s for individuals who understand that the road won't be easy but refuse to quit. Our unique mentality warfare theme differentiates us from the rest, infusing every piece of clothing with a spirit of determination and fortitude.

Join us in this movement. Embrace the philosophy of "GET DOWN WITH IT" and wear your resilience with pride. At Down Apparel, we don't just make clothes; we forge armor for life's fiercest warriors.

Wear your Battles, Win you Wars - Down Apparel